Argumentative Essay On Gun Control - 757 Words

What is gun control? Who is affected by gun control? Why should someone care about gun control? Imagine going to a concert with your friends and family, you guys are laughing and having a good time when all of a sudden someone starts shooting up the place. Are you thinking to yourself if guns were banned this wouldnt have happened? Or are you wishing you had a gun to protect everyone from what is happening? Gun Control has been an issue since the beginning of time, there are some people who think we need it and others who say we have the right to bear arms. With gun control a lot more lives could be saved and people wont have to be scared of a mass shooting happening somewhere. Children can feel safe when going to school and they won’t†¦show more content†¦Its not unheard of when shooters bring a lot of firepower, Omar Mateen who was behind the Nightclub shooting in Orlando, had three weapons and hundreds of rounds of ammunition, he killed 49 people. Adam Lanza had 3 00 seconds to shoot his assault rifle while inside Sandy Hook Elementary School, before the cops could stop him, he was able to get off 154 rounds and killed 26 people, 20 of them were children between ages six and seven, and six adult staff. (George Zornick, How much guns should people get, october 24, 2017) To stop this from happening, America needs to push on how many guns people are allowed to have because three percent of Americans have 50 percent of the guns and can start shooting up malls, schools, and movie theaters, if they choose to. Also, it would be because they didnt have a background check, and how many guns they were able to purchase. In the second Amendment it saysâ€Å"A well regulated Militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed.’’(Morris M 10 arguments for gun control,april 21 2013). Which means that the militia is allowed to defend the people if they need to, what it doesnt say is that an evil person could go around buying assault rifles. They even allowed it to be where a person is able to have a gun in their house to protect their family,Show MoreRelatedArgumentative Essay Gun Control1410 Words   |  6 Pages English 101 Argumentative/Persuasive Essay 4/12/2013 Word Count 1,255 Readability 12.3 There are new proposed gun control laws in the aftermath of the massacre at Sandy Hook Elementary School in Newton, Connecticut that occurred on December 14th, 2012. This incident claimed the lives of twenty 1st graders and six adults and has set the government in motion to try to prevent future acts of violence by strengthening gun control laws in the United StatesRead MoreGun Control : Argumentative Essay Essay1702 Words   |  7 Pages100 3 November, 2014 Gun Control: Argumentative Essay The gun control debate is a good example that justifies the common known mantra that history will always repeat itself. Gun control is a regulation put forward with an aim of managing the purchase and ownership of firearms with the main aim being to reduce the criminal and unsafe use of firearms. The gun control measures involve strategies such as registration of firearms aimed at restricting the ownership of guns by people proved to beRead MoreArgumentative Essay : Gun Control Essay1000 Words   |  4 Pages Argumentative Essay: Gun Control in America â€Å"The second amendment of The United States Bill of Rights is my concealed weapons permit, period.†- Ted Nugent. Saving lives one by one starts with limiting the purchase, sale, and use of guns in America. According to Alexander Lee, the political and social debate over the question of how much gun control is appropriate and it has been regularly discussed within the last decade. Shootings such as Sandy Hook, and Tucson shootings have raised the government’sRead MoreArgumentative Essay On Gun Control1153 Words   |  5 PagesIn an editorial published in the Vidette Online titled â€Å"We Need Gun Control Now More Than Ever,† the editorial board takes on the topic of the need for stricter gun control. The editorial board reports that if gun control isn’t more strictly enforced it will only create more mass shootings. They make the point that if there was stricter gun control many people would still be living, but their lives have been cut short because of mass shootings. The editorial board is correct when they go on to sayRead MoreArgumentative Gun Control Essay1422 Words   |  6 PagesArgumentative Gun Control Paper The issue of Gun Control has been on the minds of humans for hundreds of years. How do we protect ourselves and our loved ones? How do we keep such a dangerous weapon out of the hands of the wrong person? Inside the Second Amendment we are granted the right to Bear Arms. Having that amendment gives each person the ability to carry a weapon if they choose, so how can we control who should or shouldn’t carry? According to an article evaluated from KovandizicRead MoreArgumentative Essay On Gun Control1397 Words   |  6 Pagesto the United States Constitution protects the right of the people to bear arms and was adopted on December 15, 1791, as part of the first ten amendments located in the Bill of Rights. Since then there have been many attempts to create stricter gun control legislation and this leads to the argument whether or not this is an attack on the 2nd  Amendment? The Bill of Rights amendments adds to the Constitution specific guarantees of personal freedoms and  rights. The Second Amendment was originally basedRead MoreArgumentative Essay On Gun Control715 Words   |  3 Pagescourse you can expect an ongoing political conversation on how to prevent attacks like this. During the attack, Paddock used what is called a â€Å"bump stock,† on many of his guns, making his guns’ rapid fire, like an automatic gun, which is what made it so easy for him to open fire and attack so many. After the tragic event, a gun control organization looked into the device that helped aid Paddock in his attack and decided they would sue the makers for making it so accessible, and other reasons. WashingtonRead MoreArgumentative Essay On Gun Control1610 Words   |  7 PagesGun Control Although gun control laws are made to prevent violent outcomes, the influence which laws carry are the complete opposite to what one would think. Ever since the ratification of the Second Amendment, the debate on gun control has become a very heated topic. There is one side that believes that guns should be banned in order to stop any future tragedies from occurring. On the other hand, there is another side that believes guns are our cherished right to own and we should be allowed toRead MoreArgumentative Essay On Gun Control1006 Words   |  5 PagesGun control in the United States is a very controversial topic in today’s political society, leaving the nation divided into two sides with two strongly opinionated beliefs. This all started with the increase in the amount of mass shootings and an overall increase in gun violence. The two sides consist of the liberal point of view and the conservative point of view. The liberals believe that the availability of firearms to the pe ople in the country is a major issue, and that the U.S. government isRead MoreArgumentative Essay On Gun Control749 Words   |  3 PagesAs deciding to what topic I would choose to write a research paper on, the choice was quite simple. The major topic of many discussions today are about guns, gun control and how deadly they can be. The question at hand in my book is simple, are guns bad or are people bad? I believe that legal citizens, who can pass a background check with no prior felonies, should be entitled to the right to purchase and obtain a firearm. With that being said, there are quite a few loopholes in the current

Factors That Affect People And Communities - 1510 Words

Throughout the world, there are issues; issues that affect people and communities. In particular, families. A family is considered the uttermost important influence of a child. If either a lack of communication or connectedness or conflict occurs between each member, children can face serious health problems, such as stress and anxiety, depression and isolation. This essay, in particular, will look at the family type, of a two-parent family with at least one dependent child. The Australian Institute of Family Studies found, that in 2011 there were 40% of Australian couples who had at least one child; especially between the ages of 0 and 17. In addition, 28% from the region of Capricorn. A primary health survey revealed that, out of†¦show more content†¦In addition, with the anxiety, the teenagers also made it clear that they were having trouble focusing on school, and as a result, their grades dropped; however, none had experienced an anxiety attack, prior to the survey. However, if the anxiety continues to prosper, these attacks may occur, and in turn, it affects the functioning of their bodies, such as going crazy and increasing, the likelihood of developing other health concerns, including heart attacks and other serious diseases. In addition, it is clear that the teenagers need help in developing effective strategies that will help them overcome the anxiety, and further decrease their chances of experiencing an anxiety attack, as well as changing their attitudes towards doing their jobs. The best way to do so is through counselling. Although there are many professional services that offer counselling, such as Relationships Australia, Kids Help Line, and Headspace, there are also the services within schools. All the teenagers who were surveyed stated that their schools did have a counselling service, but none of them took up the opportunity to see them. In addition, their reasons for not seeing them were mainly because they were afraid that going would make them look weak and increase the chances of being bullied; and because they felt that the counsellor would tell their parents about everything that

Finance and Business Free Essays

Study Guide Test 1 Small Business BSMG 2410 TEST 1 REVIEW MULTIPLE CHOICE 1. How a business plan can be useful. A working blueprint outlining ? nances and direction for a new start-up or expansion. We will write a custom essay sample on Finance and Business or any similar topic only for you Order Now Gives you something you â€Å"see†. 2. The doorways to small business ownership. There are three doorways to small business ownership. 1. Buy an existing business. 2. Buy a franchise 3. Start a new business. 3. Not one of the ten killer factors. The Ten Killer Factors for Entrepreneurs 1. Weak personality 2. The loner syndrome 3. Nebulous business ideas 4. No plan 5. Too little financial backing 6. Cash-flow troubles 7. No marketing strategy 8. No controlling 9. The wrong people 10. Underestimating the competition 4. Not one of the ten success factors. The Ten Success Factors for Entrepreneurs 1. Willingness to succeed 2. Self-confidence 3. A clear business idea 4. The Business Plan 5. Exact control of finances 6. Targeted marketing 7. A step ahead of the competition 8. Management support 9. Cooperation 10. Clear company structure 5. Not good advice for a budding entrepreneur. When you are the boss, you can take it easy. 6. Not one of the key points for successful entrepreneurs. Entrepreneur A visionary self-starter who loves the adventure of a new enterprise and is willing to risk his or her own money 7. Characteristics of today’s changing family. 8. Impact facts about the baby boomer generation. Baby boomers Persons born between 1946 and 1963: Increase in population: Retirement age. They will probably be your customers. Pg. 33: Baby boomers make up 70% of the population. Have a steady income. 9. Not an example of the new living arrangements. Living arrangements are changing and evolving. 10. What is accomplished by the Opportunity Selection Funnel 11. Not one of the product life-cycle stagesThe Life Cycle Stages A. Embryo B. Growth C. Mature D. Decline 12. What is included in primary research? Secondary research Reading and using previously published (primary) research 13. Steps in opportunity selection. Pg. 56: 1. Keep personal and business objectives in mind through the filtering process 2. Learn more about your favorite industry. 3. Identify 3 to 5 promising segments 4. Through research, identify problems that need solutions. 5. Brainstorm for solutions 6. Mesh possible solutions with your objective 7. Concentrate on the most promising opportunities. 4. What is gained by doing primary and secondary research? From my understanding, Primary and Secondary research are the difference in conducting the research. In Primary research, there is no data available for the researcher; hence the researcher has to start from scratch. This means that the researcher needs to design questionnaires, collect data from respondents and then analys es the result. If you are doing secondary research, the researcher have the necessary data available. These data are made available through other publications or reports, like newspaper or annual reports of companies. If the researcher is doing secondary research, there is no need to start from scratch; he or she uses the data or information done by other organizations or publications. The important thing is that there are advantages and disadvantages for both methods. Primary research is more time consuming and costly. While some secondary research may not suit the researcher’s needs. 15. Consider industry breakthroughs. 16. Parts of the NAICS structure. Pg. 62: North American Industry Classification System (NAICS) 1. Industry sector (20 major sectors) 2. Industry subsector 3. Industry group 4. Industry . U. S, Canadian, or Mexican national specific industry 17. How trade shows work. 18. How to conduct primary research. Interviews 19. How to use a matrix grid. Measurement tool with which ideas are screened and evaluated in order to ? nd solutions 20. What can be gain from market research. Collection and analysis of data pertinent to current or potential viability of a product or service. D o the research up front will save you money in the long run. 21. What is included in a media kit. A media kit is a packet of information about your business that is created for use by the press. Its purpose is to provide media members with the necessary data to report on your business. Business Facts History Products/Services Bios Current News 22. Examples of target customers. Persons who have the highest likelihood of buying a product or service 23. Other things included in a media kit. Readership pro? les, and information, and market research developed by magazines for potential advertisers 24. Helpful websites in profiling target customers. www. newslink. org www. mediafinder. com www. brint. com www. sba. gov 25. What Claritas information is based on. A company providing a household segmentation tool that concisely describes and categorizes people by their age, income level, and social preferences. It is a sister company of National Decision Systems Psychographic: Descriptive information on values, attitudes, and lifestyles SHORT ANSWER Chapter 1: 26. Explain two (2) reasons why a business plan is critical to a small business. 27. Provide two (2) reasons for and two reasons against starting your own business. For: Job Security, in today’s economy this is one way of assure an income. You get to choose your schedule and work with flexibility- This has its benefits for sure. Being able to schedule around activities and practices and school is nice. However, it can also mean that you are working late into the evening. Just know that you have to be prepared for this! Against: It takes a lot of work. I’ve been dealing with entrepreneurs for more than 30 years now, and I’ve never seen even one of them who worked less while building a business than when he or she was an employee, or a student, or something else. Failure can cost you big time. Businesses do fail, and not always through the fault of the owner. Even good decisions have bad outcomes. There are a lot of factors you can’t control. I know people whose business failure cost them their sense of self, plus their life relationships. If you can’t deal with the possibility, don’t go there. 28. Provide an advantage and a disadvantage of each of the three methods of getting into business. Starting from scratch, buying an existing business, franchise Chapter 2: 29. Explain through the use of an example what is meant by â€Å"new eyes† research. Trends, what people will be doing in the future. Helps provide feedback 30. What are the four (4) stages of a product life cycle and explain which one should be avoided. A. Embryo B. Growth C. Mature D. Decline: you want to avoid because this means you an a downhill ride and there is no more opportunity for expanding. 31. Explain the concept of brainstorming. It refers to focusing on one subject and recording many ideas and different direction that idea takes you down so you can expand upon them in future works you create. Don’t be afraid to think and follow wandering thoughts. 32. Explain how the changing family could open up any two (2) possible small business opportunities. The number of grandparents raising their grandchildren has increased. Chapter 3: 3. Explain how the NASIC/SIC codes are set-up and how they can be used for gathering business information. (pg. 62) The North American Industry Classification System (NAICS, pronounced Nakes) was developed as the standard for use by Federal statistical agencies in classifying business establishments for the collection, analysis, and publication of statistical data related to the business economy of th e U. S. NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the old Standard Industrial Classification (SIC) system. It was also developed in cooperation with the statistical agencies of Canada and Mexico to establish a 3-country standard that allows for a high level of comparability in business statistics among the three countries. NAICS is the first economic classification system to be constructed based on a single economic concept. The Standard Industrial Classification (SIC) was originally developed in the 1930’s to classify establishments by the type of activity in which they are primarily engaged and to promote the comparability of establishment data describing various facets of the U. S. economy. 34. Explain how a matrix to mesh desires with ideas works for the entrepreneur. Chapter 4: 35. Describe how an entrepreneur can use a mass- market magazine to generate a profile of its target customers. Handouts 36. Discuss any three (3) traits from â€Å"Successful Small Businesses Share Five Traits. † 37. Discuss any three (3) points from â€Å"Getting a business of the ground is hard work. † 38. Discuss the relationship between happiness, passion, and owning a small business. How to cite Finance and Business, Papers

Environmental Systems and Climate Change-Free-Samples for Students

Question: Discuss about the Environmental systems and climate change. Answer: Literature Review According to (Ogilvie, Griffin, Gezon, Inouye, Underwood, Inouye Irwin, 2017), bumble bees are negatively affected by climatic changes in North America due to poor availability of resources. Therefore, bumble bees are not able to fulfil their hunger due to lack of resources. This leads to shortage of food which in turn declines the population of bumble bees. According to the research, due to change in climatic conditions flowers bloom early this leads to mismatch in the timings and also creates problem from them to reproduce. Climatic changes cause loss of habitat as they are not able to migrate to cooler areas. Apart from that bumble bees lay eggs in spring. Early winters would be a trouble for bumble bees in the process of laying eggs. So, whenever there is a change is climatic condition they migrate to different region. Still there is no surety that climatic conditions would be good in that area or not. It is a problematic situation as they will go through phenology mismatch (Mar shall, et. al, 2018). It is not only climatic conditions that affect the life of bumble bees, delay in the growing season of flowers affect the supply of pollen and nectar. Thus it affects the nesting activities of bumble bees. In the views of (Heinrich, 2014), the other threat in life of bumble bees is the rising level of carbon dioxide in the atmosphere which has caused adverse effect among their population. It was researched that there exist a relationship between the pollen and carbon dioxide in the atmosphere. The abundance of carbon dioxide in the atmosphere affects the health of bumble bee but bumble bees adapt to these changes. As various plans are suggested to manage locally by planting more trees that make a difference for bumble bees to adapt to changes (Fightbugs, 2017). The loss of bumble bees species has a consequence on the ecosystem as well as people like crops are pollinated by wild bees during change in the climatic conditions. According to (Mola Williams, 2018), not only climatic conditions but the use of pesticides these days has impacted the health status of bees. Hence, it can be concluded that bees are dying due to various factors one is climatic condition and other is due to the impact of human practices (Pbs, 2018). Thus to improve these conditions more and more flowers are planted so that bees have better chances to receive the nutrition. Whenever temperature rises, bees are often killed. Especially in North America bumble bees have disappeared. There are various steps taken to remove their hunger by providing them proper pollinator habitat. It was studied that bumble bees are explored to low level of activities that indicates there is low proportion of pollen collected by bees. It results in migration of bumble bees from one place to other (Bumblebeeconservation, 2018). There are various issues faced by bumble bees like many wasps and flies, lay eggs inside the nests of bumble bees. Spiders often hide them in the flowers; whenever bees come to feed themselves spiders attack them by directly injecting. According to the research of (Pardee, Inouye Irwin, 2018), the life of bumble bees begin in springs when the temperature is hot and they look for frequent nesting sites to get nutrition. In North America there were 50 species of bumble bees but now they have become extinct due to various factors. There are various biodiversity challenges which have affected the life of bumble bees like issues with land management. For better understanding the issues species distribution methodology is used which helps in improving the life span of bumble bees. In the views of (Jacobson, Tucker, Mathiasson Rehan, 2018), other than climatic conditions bees suffer from excessive use of chemicals. Use of chemical affects the food production of bee and affects their health. Bees are also affected due to shortage of food as well as higher costs. Due to climatic changes bees are not able to pollinate on time which results in improper supply of nectar. Rising of temperatures leads to migration of bubble bees from North America to different region nearby (Science, 2018). To resolve these issue started are developed in a way that bumble bees adapt to these changes and live a healthy life. Bumble bees need human invention to help them to get settle in cooler environment. They mainly suffer from loss of habitat thus it was suggested that different gardens are created to provide extra habitat for bees. People are encouraged to plant more flowers so that bees have better resources to live and pollinate. (Xerces, 2018) (Pnas, 2018) It can be concluded that population of bumbles bees are becoming endangered due to various reasons like climatic conditions, land management, ratio of carbon dioxide, excessive use of chemicals and some human practises. Thus to control the migration of bumble bees from North America certain factors are taken into consideration. References Fightbugs.(2017).How Long Do Bumblebees Live?.Retrieved from https://www.fightbugs.com/how-long-do-bumblebees-live/. Heinrich.B.(2014).United States:Harvard University Press.pp. 67-150. Bumblebeeconservation.(2018).What predators do bumblebees have?.Retrieved from https://www.bumblebeeconservation.org/bee-faqs/bumblebee-predators/. Jacobson, M. M., Tucker, E. M., Mathiasson, M. E., Rehan, S. M. (2018). Decline of bumble bees in northeastern North America, with special focus on Bombus terricola.Biological Conservation,217, 437-445. Marshall, L., Biesmeijer, J. C., Rasmont, P., Vereecken, N. J., Dvorak, L., Fitzpatrick, U., ... Pawlikowski, T. (2018). The interplay of climate and land use change affects the distribution of EU bumblebees.Global change biology,24(1), 101-116. Mola, J. M., Williams, N. M. (2018). Fire?induced change in floral abundance, density, and phenology benefits bumble bee foragers.Ecosphere,9(1). Ogilvie, J. E., Griffin, S. R., Gezon, Z. J., Inouye, B. D., Underwood, N., Inouye, D. W., Irwin, R. E. (2017). Interannual bumble bee abundance is driven by indirect climate effects on floral resource phenology.Ecology letters,20(12), 1507-1515. Pardee, G. L., Inouye, D. W., Irwin, R. E. (2018). Direct and indirect effects of episodic frost on plant growth and reproduction in subalpine wildflowers.Global change biology,24(2), 848-857. Pbs.(2018).Whats Behind the Problem of Disappearing Bees?.Retrieved from https://www.pbs.org/newshour/science/disappearing-bees-progress-or-frustration-1. Pnas.(2018).Patterns of widespread decline in North American bumble bees.Retrieved from https://www.pnas.org/content/108/2/662 Science.(2018).Bumble bees being crushed by climate change.Retrieved from https://www.sciencemag.org/news/2015/07/bumble-bees-being-crushed-climate-change. Xerces.(2018).Bumblebeesin North America.Retrieved from https://xerces.org/at-risk-bumble-bees/.

Journal Entry Essay Example

Journal Entry Essay In the article â€Å"Urban and rural students swap places to learn about different lives†, which appeared on CNN.com on May 23, 2007, the issue of education and how students learn to overcome their differences through awareness. This particular news story deals with two groups of students from Alaska who are part of an exchange program to help bring awareness to students about the differences in the way each group lives. One group is from a tiny Eskimo village in Alaska, and the others from a suburb of Anchorage. Each group lives a completely different way of life despite the fact that they all live in the same state. The educators in this case felt that through the exchange program students could learn to appreciate the different ways of life that each lives and to learn more about the world around them and their neighbors. The rural teens were amazed at how many varieties of food there were in the supermarkets and how less expensive it was, and were amazed at the different s tores and even the indoor plumbing. The urban teens were shocked by the exact opposite in the rural village, yet they all learned to appreciate not only the way of life of the other teens, but to appreciate what is special about themselves and their life.I selected this article because it deals with education and how educators are trying to overcome some of the differences that exist in society and some of the social, political, and racial inequalities. Through the exchange program teens of different cultures get to learn about each other through their time with their host families and in the different area, and also get an education about people who are their neighbors, in a sense. The teachers responsible for this program are hoping to bring unity to Alaska and to connect it to classroom curriculum ranging from healthcare to economy. I was attracted to this story because it is a beautiful example of how education and understanding can lead to more acceptance amongst people of diff erent social groups, as in the case with the Eskimo children and the other Alaskan children. This is an important social issue because if more educators would adopt similar methods then we could foster more understanding amongst different groups within our own nation. This innovative approach shows a social solution that can help many other educators around the country if they were to implement this type of program to help children of different races, religions, income levels, and nationalities within our own country learn to appreciate and understand each other.Journal Entry # 2The article â€Å"Gold Star wives help a new generation of war widows† that appeared on CNN.com on May 26, 2007 is an interesting look at the way that our own suffering can be a basis for helping others in similar situations. The article deals with the social issue of war and how it affects not only the people in the midst of the war but the wives, husbands, and children that are left behind by the me n and women who die in the war in Iraq. I was attracted to it because of the closeness to Memorial Day and the fact that is encourages people to reach out to others going through problems.This article is about a woman named Marie Speer who lost her husband in WWII and how she founded this organization called Gold Star Wives, which was established to help war widows in many various ways, from friendship and compassion, to helping lobby for benefits for the wives and husbands of those lost in the war. The women of this organization have all lost husbands to war and know how it feels, but instead of doing nothing they reach out to others through the organization. This is an example of how we as Americans, no matter what our thoughts on politics and the war, can use our own compassion to help others, no matter our situation in life. It also shows how, no matter the generational difference, some things, like losing a spouse in the war, can link us to those who dealt with similar things b efore us. The war in Iraq is a major social issue right now, politically, but the social impact of this is felt greatly by the spouses of the men and women fighting in Iraq. This article gives us a look at how we can come up with solutions to some issues by reaching out to people who are in pain. While this organization is not a solution to the war, it is a help to people.Journal Entry # 3The article â€Å"The First Steps† by Alex Tresniowski, et al, appears in the May 7, 2007 issue of People Magazine and is a look at the healing process that is happening at the Virginia Tech campus in Blacksburg, Virginia following the massacre that killed 33 students in Norris Hall on April 16th. This article is unlike many of the others because instead of dealing with the dark, brooding gunman or all of the mistakes and issues that led up to the shooting, it deals with how the students affected will take steps to heal and help create a better environment for all students on campus. This ar ticle was interesting to me because it was not just another doom and gloom article about the tragedy but point out what was being done right by the Virginia Tech students, faculty, and campus administrators to help the college heal. Violence has become such a huge social problem in our society and this issue was made even more glaring by this particular school shooting. The article’s look at the counseling being offered, the changes in the college, and most especially the way that the community, parents, and students are all reaching out to each other as a means of healing is incredible. It also shows how they are hoping to eliminate loners and outcasts like the shooter by reaching out to their fellow classmates in need. Instead of dwelling on the bad, they are looking for something positive to come out of the tragedy.I was attracted to this article because of the hopefulness that it leaves the reader with, especially concerning something as troubling as the Virginia Tech Mas sacre. This is such an important social issue because it is so prevalent in our nation and what makes people commit violence is still not really understood. It is hard to remember that out of the pain of such an event there can come something wonderful and positive, like a new spirit amongst people or a greater awareness of the signs of mental illness. Also, just simply being out to reach out to others. It’s relation to the social issue of violence also attracted me because that is such a large problem in our society, and the solutions given are interesting and uplifting.Journal Entry #4The article â€Å"Global Fund Saves 1.8 Million Lives† appeared on the ONE.org website on May 24, 2007. The ONE is a new poverty campaign that aims at helping â€Å"to make poverty history†. Some new bills have been passed recently, including education-related issues, and it has become well-known in the press because of publicity gained from its appearance on American Idol and at the National Prayer Breakfast in Washington, D.C. in 2006. This particular article deals with the response from the American Congress and how much money they have given to the Global Fund in support of the various programs that are helping to end world hunger, poverty, and disease.In summary, this article is about the money grants given to ONE.org and the Global Fund, both of which are dedicated to ending poverty, hunger, and disease in third-world nations around the world. Because of the insistance of ONE.org and other organizations the United States has pledged hundreds of millions of dollars towards helping their cause and there has been some great progress, including many lives saved because of insecticides, medicine, food, and nets that help to protect people from the things that harm them in other countries.This story attracted me because I really feel strongly about ending world poverty and giving everyone in the world a chance at a good quality of life. I feel that we in th e United States are especially responsible for helping others who are less fortunate. The issue of poverty is an important social issue that is dealt with not only around the world, but in our own country as well; however, this article is especially interesting because it gives ideas on how we can help. The article talked about how just donating insecticide-treated nets to families with children can help to stop disease and that 3,000 people every day are saved just by this one program. One person can be saved simply by donating one net. It’s important to understand how we can get involved, even if we have limited means ourselves.Journal Entry # 5The article â€Å"U.N. Presses for Peace in Darfur† appeared on the Los Angeles Times website on May 27, 2007 and deals with the conflict in Sudan and how the U.N. is trying to create a change for the better in that country by encouraging peace within its borders. The article talks about the ongoing conflict in Sudan and the t ypes of terrible violence going on there, particularly amongst the militia and rebel groups. The article is about the U.N.’s push for Sudan to call a cease-fire and to start peace talks so that the violence can end. It also talks about the many peacekeepers who are proposed to go in and help create a more stable nation for the people who live there under violent conditions.The social issue that is happening right now in Darfur is critical. There has been genocide happening there fore years and many people live in refugee camps because their homes, land, and country have been filled with so much violence and war for so long. This article deals with the social issue of war, as well as poverty, and global inequality. The war going on there has created a global inequality unlike any other nation, and has caused so many people to descend into poverty and hunger. People are dying everyday because of the conflict and while the U.N. is taking notice they are not able to convince Darf ur to stop the violence and create a better nation for the men and women who live there.I was attracted to this article because it is about an issue that is really at the forefront of the minds of many right now because of the publicity it has gotten from celebrities and the media. This article also has some solutions in it that are interesting, pointing out what is being done by the U.N. to help bring peace to Darfur, including the unification conference between the African Union and the U.N. that has happened recently. While Darfur is still a social problem, the involvement of the U.N. in the peace process is encouraging.Journal Entry # 6The article â€Å"Trial set to begin in Mississippi civil rights-era case† by Jerry Mitchell appeared the USA Today on May 24, 2007 and deals with the case of a man who is facing charges for killing two African-American teenagers in 1964. In the past few years there has been a push in Mississippi to bring to justice former klansmen and othe r racists who killed civil rights workers and African-Americans during a time and in a place where discrimination was so abundant that no one would convict them. This case is one of these, and is an interesting look at how the justice system can be corrupt and yet, today, we can try to make things right.James Seale is 71 years old now, but in 1964 he was arrested and admitted to beating Henry Dee and Charles Moore, two black teenagers who were hitchhiking and picked up by a vehicle of klansmen, including Seale. They were beaten to death and then weighted down and thrown into the Mississippi River. Seale was arrested and interrogated and admitted to beating them and even admitted that God knew he killed them to an FBI agent, but told authorities they would have to prove it. In the deep south in 1964, he was never prosecuted and charges were dropped. Today, however, authorities in the South are looking to make right on the racial injustice that took place there by prosecuting the kill ers now in hopes of showing the world that the new South doesn’t let people go for killing another person just because of the color of their skin.This article attracted me because racial inequality has always been such a problem in the U.S. and the fact that so many people got away with murder in the South just because they killed black people has always haunted the nation. Now, as a social solution, prosecutors are setting out to change that by punishing these people now for the sins of the past in the hopes that the deaths of so many during the civil rights-era can be vindicated. The criminal justice system is looking past race in Mississippi and doing what is legally and morally right. Journal Entry Essay Example Journal Entry Essay The photographs of Ansel Adams can be considered impersonal—that of the ideal observer.   One example of this is the black and white depiction of the Moon and Half Dome (1960).   The individual is not actively engaged with the surroundings at all, but assumes a more passive role given the distance from the subject.   Looking at the angle, the sunlight reflected from the rock is contrasted with the moon overhead.   Given the relative lightness of the sky, it was obviously taken during the day.   The snow on the ground and the interaction of light and shadow illustrates the majesty of nature—a majesty that does not necessarily require a human observer.  Ã‚   Robert Franks, on the other hand, takes an approach he characterizes as friendly, â€Å"[denying] that picture-taking is in any way an aggressive act†(p. 123).  Ã‚   In the Americans, he photographs a black and white road in New Mexico stretching out to infinity (1956).   The light reflecting of f the road contrasting with the darkness on the sides illustrates the clear path the traveler must take to his ultimate destination.   The road is the only manmade structure in the photograph—an instrument that renders the world smaller as travel is quicker.   At the same time, it speaks of the vast emptiness of the desert road.   An expanse of land that could easily overcomes the spirit.   Sontag mentions the   â€Å"Photography is the paradigm of an inherently equivocal connection between self and world—its version of the ideology of realism sometimes dictating an effacement of the self in relation to the world, sometimes authorizing an aggressive relation to the world which celebrate the self†(p. 123).   This photograph clearly expresses it by the use of the traveler’s vantage point, and what a journey looks like to him. For the general public, photography is one of the most effective mediums of communication, to show, rather than tell a story.   No matter what level of education the viewer attains, the nature of a photo is such that it etches itself on the mind in a rather powerful way.   It is something that can be seen easily; one does not have to be literate in politics or letters in order to understand its emotional significance and the sheer reality it conveys.   Also, photography is unrivalled in its ability to capture discrete portions of â€Å"real time.†Ã‚  Ã‚   Susan Sontag mentions that the camera neither judges nor describes the subject†¦there is a certain lack of emotion in the photographic process†¦a form of a detachment if you will.   One example she submits for consideration is the comment of Sander, a German photographer, â€Å"’It is not my intention either to criticize or describe these people.’   Sander’s complicity with everybody also means a distance from everybody.   A cretin is photographed in exactly the same dispassionate way as a bricklayer, a legless World War I veteran like a healthy young soldier in uniform†(p. 61). We will write a custom essay sample on Journal Entry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Journal Entry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Journal Entry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Because it is by and large a realistic medium, photography, more than any other art form, has been able to memorialize moments in history in powerful ways, whether or not the events are positive or catastrophic. In modern times, the photograph had replaced painting as an art form and eventually had evolved as an impartial witness to the world of human events, more immediate and more effective than any verbal account.   Amazingly, the photograph was never replaced by video, even though the video allows everything to be seen in sequence. However, with the invention of television in the post-modern era, the video feeds offered on the news would often be quickly forgotten since the human memory operates in a much more photographic manner, confining itself to a certain time or place.   The media would often capture the atrocities people inflict on one another every day displaying video feeds of racial skirmishes, international wars, and the smoking ruins of a city besieged by natural disaster.   Usually, the station would include a panoramic glance at the surrounding destruction.   Many stories like that happen every day at any corner of the globe.   Unfortunately, none of it seemed quite real to the witnesses.   After the liberation of the death camps in places such as Treblinka and Auschwitz, several photographs were released to the newspapers that would shock people all over the world. Cold, fatigued, and dying slowly of starvation these images showed how badly human beings suffer because of the depravity o f the few and the complicity of the majority.   These images tend to stay with the viewer for a very long time indeed. nbsp; The images in the Farm Security Administration-Office of War Information Collection are among the most famous documentary photographs ever produced, chronicling the lives of Americans during the Great Depression and World War II.  Ã‚   One of the most famous pieces in this collection was Dorothea Lange’s â€Å"Migrant Mother† series (1936), showing a destitute 32-year-old woman and her children struggling to survive in a hastily constructed lean-to.   This epitomized the hunger and economic desperation many others in the country were experiencing at the time.   As a propaganda piece, it helped to encourage voters to grant the government more power to implement large-scale social programs, including giving jobs to the unemployed farmers and tradesmen.   Perhaps these photographs were used to incite compassion for one’s fellow citizens and to get everyone thinking of solutions to the national problem.   During the 1930’s, there were many photograph s showing the apartheid of the American South separate entrances, hotels, drinking fountains and restrooms for â€Å"white† and â€Å"colored† people.   Perhaps it was a jab at the American claim of equality for all, or just the handy work of some curious Yankee tourists.   With the FSA photos, the Depression pieces were meant to spur the audience into action   (perhaps activism in government?) in highlighting the hardship of people who are very similar in looks and lifestyle to the target audience.   The photographs of Southern segregation look more like a National Geographic interests piece, showing the lifestyles of a foreign people.   There is greater distance from the subjects, which leaves the viewer to draw his or her own conclusions.   At the same time, Europeans subscribed to the Photomontage in art and propaganda.   Artists such as Salvador Dali and Johannes Baader would place well-known cultural symbols in a collage meant to reach below the con scious mind to convey a particular message.   In the case of the Photomontage movement, it was a left-wing, anti-war stance against World War I and fascism.   Modern commercials use a sort of moving photo montage to entice customers to buy.   The images by themselves make no sense, but when fused and linked to other media such as music, they take on a life of their own.   Those working for the government often used these techniques to incite an aimless population such as 1930’s Germany, Russia, and Italy. nbsp;

Grant Writing Courses You Can Take Online

Grant Writing Courses You Can Take Online Grant writers connect people and groups seeking funding with funding sources. They work in a wide range of settings including nonprofit organizations, educational institutions, local governments, and businesses. If youre interested in a career in grant writing, consider developing your skills through an online program. Grant writing is the process of completing applications for financial grants, which are non-repayable funds provided by organizations such as government departments, corporations, and foundations. Before choosing an online grant writing program, assess your finances, available time, and career goals. Are you looking to earn a certificate or degree in grant writing as a step towards a future career, or are you mid-career and seeking to improve your grant writing skills? Once youve answered these questions, you can easily determine which program is best for you. Free Online Grant Writing Resources You can find plenty of grant writing tips, general information, and even a few classes online for free. These resources rarely offer official certification, credit, or continuing education units. However, if youre good at independent learning or are simply looking to beef up your existing skills, the following options might work well for you. Coursera Coursera is home to a grant proposal course created by the Moscow Institute of Physics and Technology. The course carries a fee if you wish to have graded assignments and earn a course certificate, but you can audit all of the course videos for free. MIT Open CourseWare The Massachusetts Institute of Technology provides a wide range of classes for free through MIT OpenCourseWare. The institutes graduate level Advanced Writing Seminar covers much more than grant writing, but youll find some excellent lessons on grants as well as writing and presentation tips that can improve your grant writing skills. Minnesota Council on Foundations The Minnesota Council on Foundations guide, Writing a Successful Grant Proposal, provides an overview of the key elements of a successful grant application. Nonprofitready.org If youre working for a nonprofit, nonprofitready.org offers two free online courses: Getting Foundation Grants and Grantsmanship Essentials. Youll need to create a free account to take these courses. U.S. Environmental Protection Agency The United States Environmental Protection Agencys EPA Grants 101 Tutorial walks you through four steps of the grant application process. While the tutorial is focused on applying for EPA grants, the advice is useful for many other types of grant proposals. Online Grant Writing Classes You can find many reasonably-priced options for online grant writing courses. Below, youll find some examples of these courses, along with course descriptions and costs. University of Georgia The University of Georgia Center for Continuing Education offers two courses: an introductory-level course called A to Z Grant Writing, and a higher-level course called Advanced Grant Proposal Writing. Each course provides 24 hours of instruction for a cost of $159. The classes are offered on the ed2go.com platform. Udemy Udemy delivers over a dozen courses on different aspects of grant writing. Options range from introductions to the grant writing process to more specialized classes on nonprofits and NIH grants. Courses are broken down into short lectures, and total course time ranges from 45 minutes to 5.5 hours. Each course costs $10.99. University of Wisconsin The University of Wisconsin Milwaukee offers an Introduction to Grant Writing course for $150. The course covers fundraising strategies and explores the six stages of grant writing. The class carries .5 continuing education units. Online Grant Writing Certificate Programs Many colleges offer online grant writing certificate programs. Costs vary, with typical prices ranging from a few hundred dollars to about $1,500. The required time commitment also varies significantly across courses. These large variations in cost and time commitment reveal one of the problems with certificate programs: they tend to not be accredited programs, and some of the certificates merely represent that you paid for a program and made an attempt at completing the instruction modules. When choosing a program, look carefully at the curriculum and the depth of the instruction to ensure that the course is worth the investment. Start your research with this list of examples: University of South Carolina USCs Grant Writing Certificate Program involves thirty hours of classes covering four courses: Introduction to Grant Writing, Needs Based Assessment, Intermediate Grant Writing, and Program Development and Evaluation. Both online and classroom options are available for a fee of $1,322. Arizona State University Arizona State University offers two levels of grant writing certificates: Grant Development- State and Foundation Proposal Certificate for $999; and Advanced Grant Development- Federal Proposal Certificate for $1,175. The courses take six weeks, and students can expect to spend 12 to 15 hours a week on coursework. University of Colorado at Colorado Springs UCCS offers an intensive credit-bearing certificate program, Graduate Certificate in Grant Writing, Management, and Program Evaluation. To apply for the program, students must hold a bachelors degree. Completion of the certificate requires a grade of B- or better in four courses: Evaluation, Grant Writing, Grant Management, and an elective. Both classroom and online options are available. University of Central Florida The University of Central Floridas Division of Continuing Education, in partnership with ed2go, offers a non-credit Certificate in Grant Writing and Nonprofit Management. The program includes four courses: Introduction to Nonprofit Management, Marketing Your Nonprofit, Writing Effective Grant Proposals, and Advanced Grant Proposal Writing. The cost is $465. Fort Hays State University Fort Hays State University offers an Eight-Week University Grant Writing Certification Program for $175. The class meets online for two months. Participants must receive a score of 70% or higher on the final exam to earn a certificate. Southern Methodist University Southern Methodist University offers a Grant Research and Writing Certificate Program through WorldEducation.net. This is a more thorough (and more expensive program) than many others with 150 hours of instruction at a cost of $2,995. To earn a certificate, students must complete five courses: Introduction to Grant Research, Introduction to Grant Writing, Specialized Techniques for Grant Writing, Technical Writing, and Advanced Grant Writing. The program can typically be completed in six months. Online Grant Writing Degree Programs Grant writing is generally not offered as a college major, so you wont find many degree programs focused solely on grant writing. Instead, grant writers tend to major in writing-focused fields such as English, marketing, or communication studies. That coursework is then supplemented with specialized coursework, a certificate program, or internship experience focused on grant writing. One exception, however, is the MA in Grant Writing, Management and Evaluation program offered at Concordia University Chicago. Concordias program takes an multidisciplinary approach to grant writing that includes collaboration with your student cohort and partnering with organizations relevant to your professional goals. The program is 100% online, requires 30 credit hours of coursework, and can be completed in 20 months. The cost is over $13,000, but unlike many graduate programs, financial aid is available.

MDCM (A) case Study Example | Topics and Well Written Essays - 1750 words

MDCM (A) - Case Study Example The company possessed large number of skilled and efficient employees and it assisted the firm to win different industry awards for product quality. Despite these potential internal strengths, the company had been struggling with the fifth consecutive quarterly loss for the second quarter of 2002. This paper will define the MDCM’s overall corporate strategy, the business environment in which the firm operates, and related high level IT objectives. The Accenture IT governance model includes four distinct IT infrastructures such as efficient and predictable operators, information integrators, responsive solution providers, and new capability enablers. It is clear that the MDCM falls under the category of new capability enablers. The Accenture IT governance model states that organizations that operate as new capability enablers are characterized with higher rate of organizational change. In addition, these organizations compete on product or service differentiation rather than on cost. New capability enablers generally have the capacity to meet rapidly changing business practices and requirements as they are flexible to market transitions. Such firms vehemently try to develop innovative IT solutions delivering first-mover advantages to managements as their major goal. For this purpose, they particularly target on their IT investments which add value to flexible capabilities that would produce bottom line results. The case study indicates that business acquisition is one of the major global expansion strategies of the organization. As Jeffery and Norton (2006) point out, MDCM allowed the acquired companies to operate freely and to serve their local customers better way. The case writers also reflect that the company had no centralized IT system to integrate the business operations of all subsidiaries (p.3). The company gave great emphasis on customer tastes and specifications and offered differentiated services to different market segments. However, the company

MGT302 - Org. Behavior and Teamwork CA Essay Example | Topics and Well Written Essays - 750 words - 1

MGT302 - Org. Behavior and Teamwork CA - Essay Example Unfortunately, it takes a certain mix of educated thought processes and considerations to be able to make the best decision that would apply to a given situation. The article entitled, â€Å"Herb’s Concoction (and Martha’s Dilemma): The Case of the Deadly Fertilizer,† Customer Affairs Department personnel Martha Wang needs to decide on how to handle information from a customer complaint claiming that the best-selling product of their company, Herb’s Garden, allegedly caused the death of the customer’s animal. Thus, Martha needs to make what is called a non-programmed decision. Non-programmed decisions are so unique and important that they require conscious thinking, information gathering, and careful consideration of alternatives. This is in contrast with programmed decisions which occur frequently enough that one already develops an automated response to them. . Martha faces quite a dilemma in this case. First, she herself has had a previous experience that is similar to the issue being raised by the customer. However, when she addressed this issue to upper management, it was simply dismissed as being a case of an overreacting customer. Furthermore, the company’s owner personally requested Martha to take care of the situation. in such a crucial situation, individuals may be overwhelmed by the pressure that they face. Therefore, Martha must carefully analyze the situation and weigh all alternatives to come up with the best option. Furthermore, in turning decision making into a more manageable affair, Bauer and Erdogan (2005) suggest that one asks the following questions: For Martha, the necessary first step would be to do some background research. She could try to look into the company’s history in terms of customer feedback, especially concerning the particular product which is Herb’s Special Fertilizer Mix. If she feels that there is indeed sufficient customer complaints similar to the one brought up by the client that

Model for Morality Essay Example | Topics and Well Written Essays - 1000 words

Model for Morality - Essay Example In the Kantian approach to ethics and morality, the ultimate identifier of a ‘good action’ is one that is performed out of ‘duty’ with no other ulterior motive. This becomes a means of a means of rewarding or punishing the individual for performing the action. In this case, duty is the ulterior motive because it accords the individual the opportunity to adopt his own morality. Although Kant was not the first individual to support such an approach to morality and ethics, he was among the first to make such a move. He also passed it along as a moral code of ethics arguing it could be applied universally. This universality of Kantian morality serves as the hallmarks of defining the forms of ethical and moral approaches that have been far been studied. This universality is born out of an understanding that the main guiding precept that defines goodness is duty. This is the duty of maintaining law in society and upholding virtues such as honesty, respect and obed ience. Kant describes it as not necessarily born out of an imprint of Godliness upon the hearts of mankind but out of the universality of reason. This helps to develop moral and ethical approaches to the many situations that greet the individual within his/her daily life (Robert et al, 2011, p. 119). Additionally, Kantian morality and ethics take the approach that God is exhibited through reason and rationality hence presents within the human duties. It, therefore, ultimately leads an individual to perform a moral act for the sake of duty itself. As a means to further this moral approach, Kant argues that the ‘good of humanity’ in itself is sufficient enough a cause for encouraging the application of duty upon any given situation. Good humanity in this case means remarkable values and virtues that define the morality of individuals. Ultimately, this strike at the motivation for action, which itself Kant is able to trace back to a type of humanism that seeks to improve a nd reform the lives of others. It also encourages the good of humanity in general as a means of revealing a better and noble world full of duty. Similarly, the ultimate expression of goodness through the unconscious and conscious acts of duty influences the individual who aspires for such an approach. Conversely, the analysis of the theory demonstrates several levels of weaknesses that raise questions in the reader’s mind with regards to how effective such an approach would ultimately be in the universal practice (Robert et al, 2011, p. 123). This is effective in terms guiding the individual toward reforming his weaknesses and concentrating on his strengths for universal renewal. Although it is laudable to seek to divorce self-interest from moral actions for neutrality and integrity, it

Ebola Virus: History, Symptoms and Treatment

Ebola Virus: History, Symptoms and Treatment Vijayatheeban Jeyanandan Ebola virus outbreaks: The deadly and incurable Hemorrhagic fever Contents (Jump to) 1.1 Introduction. 1.2 History of Ebola virus. 1.3 Characteristics of Ebola virus. 1.4 Symptoms of Ebola infection. 1.5 Diagnosis methods. 1.6 Treatment methods. 1.7 Conclusion Reference list 1.1 Introduction A reported by the World Health Organization (2014) Ebola virus disease once known as Ebola haemorrhagic fever is a serious, frequently deadly disease, with a case casualty rate of up to 90%. There are no authorized particular medications or vaccine accessible for utilization in individuals or creatures. Stanford education (2014) states that Ebola virus was initially recognized as a possible new strain of Marburg virus in 1976. Stanford education states that Ebola infection is initially wide spreading in Sudan and Zaire. Ebola virus is a member of filoviridae family. Farrar and Piot (2014) reported that as of September 14, 2014, a total of 4507 confirmed and likely instances of Ebola virus disease, and also 2296 deaths from the infection, had been accounted for from five nations in West Africa — Guinea, Liberia, Nigeria, Senegal, and Sierra Leon. Contact with body fluids demonstrated a solid affiliation. Francesconi et al. (2003) comments that Persons who had immediate physical contact with a infected person were more inclined to have gained the disease. 1.2 History of Ebola virus Peters and Leduc (1999) comments that biomedical science initially experienced the virus family filoviridae when Marburg virus showed up in 1967 and in the late 1970s, the global group was again startled, this time by the revelation of Ebola infection as the causative executor of significant flare-ups of hemorrhagic fever in the Democratic Republic of the Congo (DRC) and Sudan. History of Ebola infection can be found online (Stanfort education, 2014) The first outbreaks of infected in excess of 284 peoples, with a 53% death rate. After the few months the second Ebola infection caused from Yambuku, Zaire, Ebola-Zaire (EBOZ). EBOZ, with the most astounding death rate of any of the Ebola infection (88%), contaminated 318 peoples. In 1989, a novel infection, Reston Ebolavirus (REBOV) was secluded from commonly tainted cynomolgus macaques imported from the Philippines into United States. All shipments aside from one were followed to single supplier in the Philippines; however, the main beginning of the infection and mode of sullying for the office has never been learned. While pathogenic for regularly and tentatively tainted monkeys, constrained information demonstrate that REBOV may not be pathogenic for people as creature overseers without delivering clinical side effects. A review by Georges et al. (1999) reported that, in 1994, at Gabon, Occured in Mà ©kouka and other gold-mining camps profound in the downpour backwoods. At first thought to be yellow fever; recognized as Ebola hemorrhagic fever in 1995. Zuckerman(2008) reported that In 2000, Happened in Gulu, Masindi, and Mbarara areas of Uganda. The three most essential dangers connected with Ebola infection contamination were going to funerals of Ebola hemorrhagic fever patients, having contact with infected patients in ones family, and giving restorative forethought to Ebola infected patients without utilizing sufficient individual defensive measures. In this situation, reported number of human cases is 425 and reported number of deaths among cases is 224. 1.3 Characteristics of Ebola virus A review by Sullivan et al. (2003) comments that Ebola was found in 1976 and is a member of the Filovirus family, which are pleomophic, negative-sense RNA viruses whose genome organization is most similar to the paramyxoviridae. Geisbert et al. (2010) states EBOV particles contain a non-infectious RNA genome of roughly 19 kilobases that encodes seven structural proteins and one non-structural protein. The gene order is 3†² leader, nucleoprotein, virion protein 35 , virion protein 40, glycoprotein, virion protein 30, polymerase L protein, and 5†² trailer.3 Four of these proteins—nucleoprotein, virion protein30, virion protein35, and the polymerase L protein—are associated with the viral genomic RNA in the ribonucleoprotein complex.Crowley and Crusberg (2014) states Ebola viruses are long and filamentious, essentially bacilliform. However the viruses mostly get on a â€Å"U† shape. The particles of these viruses can be above 14,000 nm in long and average 80 nm in diameter. Visualscience.ru (2014) states Ebola has a layer envelope its shaped from the film of the host cell during virus budding. The viral molecule additionally catches various human proteins. Ebola surface protein, encoded by the gp gene. Transmission of the virus PHAC-ASPC.GC.CA (2014) states, that in an outbreak, it is theorized that the first patient gets to be infected as an aftereffect of contact with an infected animals. Person to person transmission happens by means of close personal contact with an infected individual or their body fluids during the late stages of disease or after death. Centers for Disease Control (2014) reported that Ebola is not spread through the air or by water, or in general, foods. However Ebola is spread through direct contact with blood or body fluids including but not limited to urine, salivation, dung, regurgitation, and semen of an individual who is infected by Ebola. And also Ebola virus can be transmitted by objects like needles and syringes that have been contaminated with the virus. 1.4 Symptoms of Ebola infection Smith (2014) stats that, the symptoms of Ebola may be shown out from 2 days to 21 days after the infection of Ebola virus, but the average is 8 to 10 days from the infection. The symptoms are quite similar to the flu, cholera, typhoid, and malaria. The symptoms usually include high fever, serious head pain, body weakness, retching, diarrhea, stomach torment, Lack of apptite, and sore throat. Symptoms of Ebola can be found online (Health24, 2014). Progression of Ebola fever causes bleeding inside the body, and from the eyes, ears, nose and anus. Some individuals will vomit or hack up blood, have wicked looseness of the bowels, have impaired kidney and liver function, have continues hiccups and get a rash. Diagnosing methods of Ebola can be found online (Cdc.gov, 2014). In the earlier stage is really very difficult because the early symptoms are quite similar to the symptoms of malaria and typhoid fever. In his analysis Zubay (2005,pp) says that tests with live virus must be performed in Biosafety Level 4 regulation research centers, due to the compelling harmfulness and infectiousness of disease. 1.5 Diagnosis methods Diagnosing methods of Ebola can be found online (Centers for disease control and prevention, 2014). In the earlier stage is really very difficult because the early symptoms are quite similar to the symptoms of malaria and typhoid fever. In his analysis Zubay (2005,p.71,72) says that tests with live virus must be performed in Biosafety Level 4 regulation research centers, due to the compelling harmfulness and infectiousness of disease. A review by Saijo et al, (2006) says after the isolation, the virus can be detected via various laboratory diagnostic methods like virus isolation, reverse transcription, real time quantitative method , antigen-capture enzyme-linked immune sorbent assay method (ELISA), antigen detection by immunostaining, or IgG-and IgM-ELISA using authentic virus antigens (9, 18, 28-30, 32, 48, 50, 53, 64). Diagnosing methods can differ with the time line of infection which can be found online (Centers for disease control and prevention, 2014). Within a few days after the symptoms shown out we could use Antigen-capture enzyme-linked immunosorbent assay (ELISA) testing or IgM ELISA or Polymerase chain reaction (PCR) or Virus isolation and for retrospectively in deceased patients we need to use Immunohistochemistry testing or PCR or virus isolation and later in the disease course or after recovery we could use IgM and IgG antibodies. In his analysis Bray (2014) says that as indicated by the WHO, people who no more have signs and indications of Ebola infection sickness can be released on the off chance that they have two contrary PCR tests on entire blood, differentiated by no less than 48 hours. 1.6 Treatment methods Schoenstadt (2014) says that there are no proven treatment methods to kill the Ebola virus therefore, treatment concentrates on giving easing of side effects as the body battles the virus. This is called supportive care. Ziady and Small (2004) stats that patients receive supportive treatments like balancing fluid and electrolytes, maintaining tissue and pulmonary oxygenation, maintaining blood circulation by replacing blood loss, and treating complications symptomatically. Gupta, (2014) comments that chronicled examples in medication improvement recommend that there is a slim likelihood of accomplishment with the current arrangement of potential Ebola treatments. Torrence (2005) stats that scientists have also examined the potential of heterologous live viral vectors in effectively preventing Ebola virus infection. And we also can say good nursing care and using antibiotics to prevent secondary infections from bacteria also supportive care for Ebola. Lamontagne et al. (2014) says General wellbeing mediations including describing the episode the study of disease transmission, contact following, social assembly, and state funded instruction are fundamental steps in ceasing Ebola and will at last spare a lot of people a larger number of lives than can be spared by individual patient forethought. (Geisbert, 2014) says that antibody therapies and several other methodologies mentioned here should ultimately be included in an arsenal of interventions for controlling future Ebola outbreaks. 1.7 Conclusion Ebola is infection and highly lethal and with no verifiably effective vaccine available. However the ebola hemorraghic fever can be control by spreading virus. First of all, the health ministry of government and who knows about the Ebola virus disease they should be Awareness to essential peoples. Because everyone must be attention about the Ebola infection. The ebola infection only can diagnosis under the advanced laboratory, but there are no lab facilities backwardness areas and also some essential countries. However who the person shows the ebola virus symptoms, we should be try to transfer to where can diagnose. In the future government should be provide advanced lab facilities for diagnose the infection when the infection highly spreading. The medical workers of ebola virus diagnosing or researching they should be wear protective clothing transport a man suffering from Ebola. Reference list Bray, M. (2014). Uptodate. Available at: http://www.uptodate.com/contents/diagnosis-and-treatment-of-ebola-and-marburg-virus-disease# (Accessed 30 October 2014). Centers for disease control and prevention (2014) Available at: http://www.cdc.gov/vhf/ebola/diagnosis/ (Accessed 29 October 2014). Centers for disease and prevention (2014). Transmission of Ebola Hemorrhagic Fever [online] Available at: http://www.cdc.gov/vhf/ebola/transmission/ (Accessed 27 September 2014). Crowley, J. and Crusberg, T. (2014). Genomic Structure, Comparative and Molecular Biology. Available at: http://www.mcb.uct.ac.za/ebola/ebolagen.html (Accessed: 28 September 2014). Farrar, J. and Piot, P. (2014). ‘Ebola Virus Disease in West Africa -The First 9 Months of the Epidemic and Forward Projections’, New England Journal Medicine, 371(16), pp.1481-1495 [Online]. Available at: http://www.nejm.org/doi/full/10.1056/NEJMoa1411100 (Accessed: 6 November 2014) Francesconi, P., Yoti, Z., Declich, S., Onek, P., Fabiani, M., Olango, J., Andraghetti, R., Rollin, P., Opira, C., Greco, D. and Salmaso, S. (2003). ‘Ebola Hemorrhagic Fever Transmission and Risk Factors of Contacts, Uganda’. Emerging Infectous Disease, 9(11), pp.1430-1437, National Center for Biotechnology Information [Online]. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3035551/ (Accessed: 6 November 2014) Geisbert, T., Lee, A., Robbins, M., Geisbert, J., Honko, A., Sood, V., Johnson, J., de Jong, S., Tavakoli, I., Judge, A., Hensley, L. and MacLachlan, I. (2010). Postexposure protection of non-human primates against a lethal Ebola virus challenge with RNA interference: a proof-of-concept study. 375(9729), pp.1896-1905, The Lancet. (online). Available at: http://dx.doi.org/10.1016/s0140-6736(10)60357-1 (Accessed 28 September 2014) Geisbert, T. (2014). ‘Medical research: Ebola therapy protects severely ill monkeys’, Nature, 514(7520), pp.41-43, Nature Publishing Group [Online]. Available at: http://www.nature.com/nature/journal/vnfv/ncurrent/full/nature13746.html (Accessed:6 November 2014). Georges, A., Leroy, E., Renaut, A., Benissan, C., Nabias, R., Ngoc, M., Obiang, P., Lepage, J., Bertherat, E., Benoni, D. (1999). Ebola hemorrhagic outbreaks in Gabon. Journal of Infectious Diseases. 179(Supplement 1), pp.6575. [Online]. Available at: http://www.ncbi.nlm.nih.gov/pubmed/9988167 (Accessed: 6 Oct. 2014). Gupta, R. (2014). ‘Rethinking the development of Ebola treatments’, The Lancet Global Health, 2(10), pp.e563-e564 [Online]. Available at: http://www.thelancet.com/journals/langlo/article/PIIS2214-109X(14)70304-3/fulltext (Accessed: 6 November 2014). Health24 (2014). Available at: http://www.health24.com/Medical/infectious-diseases/Ebola/Signs-and-symptoms-of-Ebola-20140729 (Accessed 29 October 2014). Lamontagne, F., Clà ©ment, C., Fletcher, T., Jacob, S., Fischer, W. and Fowler, R. (2014). ‘Doing Todays Work Superbly Well — Treating Ebola with Current Tools’. New England Journal of Medicine, 371(17), pp.1565-1566 [Online]. Available at: http://www.nejm.org/doi/full/10.1056/NEJMp1411310 (Accessed: 6 November 2014) Mahy, B. and Van Regenmortel, M. (2010). Desk encyclopedia of human and medical virology. Google books [Online]. Available at: http://books.google.lk/books?id=nsh48WKIbhQCpg=PA382dq=ebola+virus+history+originhl=ensa=Xei=rCUyVP7wDcSjugTzs4GQDQved=0CDMQ6AEwBA#v=onepageq=ebola%20virus%20history%20originf=false (Accessed 4 Oct. 2014). Peters, C. and LeDuc, J. (1999). ‘An Introduction to Ebola: The Virus and the Disease’. The Journal of Infectious Diseases, 179(s1), p.Six-xvi. [Online]. Available at: http://dx.doi.org/10.1086/514322 (Accessed 4 Oct. 2014). Public Health Agency of Canada (2014). Available at: http://www.phac-aspc.gc.ca/lab-bio/res/psds-ftss/ebola-eng.php (Accessed 27 September 2014). Saijo, M., Niikura, M., Ikegami, T., Kurane, I., Kurata, T. and Morikawa, S. (2006). ‘Laboratory Diagnostic Systems for Ebola and Marburg Hemorrhagic Fevers Developed with Recombinant Proteins’. Clinical and Vaccine Immunology, 21, November [Online]. Available at: http://dx.doi.org/10.1128/cvi.13.4.444-451.2006 (Accessed 30 October 2014). Schoenstadt, A. (2014). eMedTV: Health Information Brought To Life. Available at: http://ebola.emedtv.com/ebola/ebola-treatment.html (Accessed: 6 November 2014) Smith,W. (2014).Webmd. Available at: http://www.webmd.com/a-to-z-guides/ebola-fever-virus-infection (Accessed 29 Oct. 2014). Sullivan, N., Yang, Z. and Nabel, G. (2003). Ebola Virus Pathogenesis: Implications for Vaccines and Therapies. 77(18), pp.9733-9737, Journal of Virology. [online]. Available at: http://dx.doi.org/10.1128/jvi.77.18.9733-9737.2003 (Accessed 28 September 2014). Torrence, P. (2005). Antiviral drug discovery for emerging diseases and bioterrorism threats. Google books [Online]. Available at: http://books.google.lk/books?id=QZl7GzhTsb8Cdq=Torrence,+P+Antiviral+drug+discovery+for+emerging+diseases+and+bioterrorism+threats.source=gbs_navlinks_s (Accessed: 6 November 2014). Visualscience.ru (2014). Available at: http://visualscience.ru/en/projects/ebola/poster/ (Accessed 28 September 2014). Web.stanford.edu (2005) Available at: https://web.stanford.edu/group/virus/filo/history.html (Accessed: 6 November 2014). World Health organization (2014). Ebola Virus Diseases (EVD) Implication of Introduction in the Americas. Jamaica: Jamaica information service [online]. Available at: http://jis.gov.jm/features/ebola-virus-diseases-evd-implication-introduction-americas/ (Accessed 6 November 2014). Ziady, L. and Small, N. (2004). Prevent and control infection. Google books [Online]. Available at: http://books.google.lk/books?id=kSKwP3v99dYCpg=PA256lpg=PA256dq=Ziady,+L.+and+Small,+N.+(2004).+Prevent+and+control+infectionsource=blots=DEOU4V_3gRsig=phk4sKUjV30cWcw7qv3Xo08Id1khl=ensa=Xei=yq5bVPGeGsr98AXShIKACAved=0CB0Q6AEwAQ#v=onepageq=Ziady%2C%20L.%20and%20Small%2C%20N.%20(2004).%20Prevent%20and%20control%20infectionf=false (Accessed: 6 November 2014) Zubay, G. (2005). Agents of bioterrorism. Google books [Online]. Available at: http://books.google.lk/books?id=AwkVgNPRnKoCdq=diagnosis+methods+ebola+Zubaysource=gbs_navlinks_s (Accessed 29 October 2014). Zuckerman, A. (2008). Principles and practice of clinical virology. Google books [Online]. Available at: http://books.google.lk/books?id=4il2mF7JG1sCpg=PA774lpg=PA774dq=Okware+SI,+Omaswa+FG,+Zaramba+S,+et+al.+An+outbreak+of+Ebola+in+Uganda.source=blots=NBElqYFkMRsig=o7MGwDL_xghUdwFQohFWtqj_TOohl=ensa=Xei=ZUEyVJC_G8aOuATxwoGoAQved=0CCMQ6AEwAQ#v=onepageq=An%20outbreak%20of%20Ebola%20in%20Ugandaf=false (Accessed 4 October 2014).

The Journey Through The Differences In Relationships in Cold Sassy Tree

The Journey Through The Differences In Relationships in Cold Sassy Tree Dating back to the early 1900’s and all the way through to the present, romantic relationships have been viewed differently. From strict unwritten dating regulations to not having regulations at all, recent generations have become more liberated in making their own decisions. The progressing times have made us become a more accepting society and have caused a decrease in the strong practice of religion and class. Even though differences such as religion and class in relationships were more than an issue they were not always a complete deterrence. In the novel Cold Sassy Tree (1984), Olive Ann Burn's plot focuses heavily on religion and its role in society. Mary Willis Blakeslee, a Baptist, is tried for heresy by the deacons of the Baptist church for marrying Hoyt Tweedy, a Presbyterian. â€Å"The deacons voted to put it in the church records that ‘Mary Willis Blakeslee has swapped her religious birthright for a mess of matrimonial pottage’† (11). After her father Rucker Blakeslee confronted the deacons they agreed to remove the pottage element from the document (11). Although this confrontation with Grandpa intimidated the deacons it didn’t impede them from excommunicating Mary Willis from her â€Å"birth church.† As it ended up she decided to attend the church of her husband, Hoyt Tweedy. As Cold Sassy Tree illustrates, in Georgia in the early 1900’s religion played a major role in marriage decision along with membership to the church. This sort of attention that Mary Willis a cquired was very hard for her to tolerate emotionally. It was important to her to appear respectable to the community. Regardless of this embarrassment caused by the Baptist... ... the level of education problems such as outside gossiping, financial differences, differences in interests, and the decrease in one’s pride can occur. Religion and class are still issues in relationships but members of our generation tend to question them less, yet these issues have never been a complete deterrence to a happy and healthy relationship. As time periods change so do the values and morals of the upcoming generations. As illustrated the younger the generation, the more liberated they become to make their own decisions and mistakes. It is the mistakes that we learn from that teach us life’s greatest lesson. After all, if we never made a mistake how would we know if we are leading a correct life? Works Cited Burns, Olive Ann. Cold Sassy Tree. New York: Dell Publishing, 1984. Accarino, Susan. Personal interview. 20 March 2001.

Procurement and supply chain management Essay

This Publication is concerned with the vital subject of business logistics and supply chain management, an area that can be essential to a firm’s competitive strategy and revenue generation. This management area has been described by many names, including physical distribution, materials management, transportation management, logistics, and supply chain management. Relevant business activities may include one or more of the following areas: transportation, inventory, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and production. The focus of this Publication is on the planning, organizing, and controlling of these activities – key elements for successful management in any organization. Special emphasis is given to strategic planning and decision making as an important part of the management process. Managerial efforts are directed towards setting the level of the logistics activities so as to make products and services available to customers at the time and place required, and in the condition and form desired, in the most profitable and cost-effective way. Logistical activities have always been vital to organizations, and so business logistics and supply chain management represents a synthesis of many concepts, principles, and methods from the more traditional areas of marketing, production, accounting, purchasing, and transportation, as well as from the disciplines of applied mathematics, organizational behaviour, and economics. This Publication attempts to unify these elements to assist in the effective management of the supply chain. The Publication aims to present ideas, principles and techniques that are fundamental to good business logistics practice. It concentrates on important activities of management such as planning, organizing, and controlling, and also on a triangle of interrelated transportation, inventory, and location strategies, which are at the heart of good logistics planning and decision making. Contemporary trends that affect the scope and practice of business logistics and supply chain management have been integrated into the body of the text. Firstly, emphasis is placed on logistics and supply chain management in a worldwide setting to reflect the growing internationalization and globalization of business in general. Secondly, the shift towards service-oriented economies by industrialized nations is emphasized by showing how logistics concepts and principles are applicable to both service-producing tirms and product-producing ones. Thirdly, attention is given to the integrated management of supply chain activities. 1 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk The Publication contains many practical and contemporary examples that show the applicability of the textual material and assist in the understanding and learning of the key points and concepts. Each Chapter in this Cambridge International College Publication on Logistics, Chain Supply & Transport Management includes: †¢ An introduction section †¢ Examples and/or figures and diagrams to explain the concepts being covered †¢ A summary of concluding comments †¢ Review Questions designed to reinforce learning and contemplation of what is covered in the Chapter Advice on How to Study this Program Every individual CIC Member approaches his/her study in a different manner, and different people may have a particular study method that they find most effective for them. However, the following is a tested and proven Study Method, suggested to you as a CIC Member in order to assist in making your study and learning easier – and enjoyable – and to assist you to quickly master the contents of this CIC Publication on Logistics, Chain Supply & Transport Management: Step 1: Set yourself a flexible study schedule, depending on the time you have available and what is best for you. For example, the target set could be to study for 1 or 2 hours a night, or for 8 or 9 hours a week, or to complete one Chapter every 2 weeks. There is no set or compulsory schedule, but simply setting a schedule or goal is often an important action in ensuring that study is undertaken successfully and within the specified timeframe. Step 2: Read the whole of the first Chapter at your normal reading pace, without trying to memorise every topic covered or fact stated, but trying to get â€Å"the feel† of what is dealt with in the Chapter as a whole. Step 3: Start reading the Chapter again from the beginning, this time reading more slowly, paragraph by paragraph and section by section. Make brief notes of any points, sentences, paragraphs or sections which you feel need your further study, consideration or thought. You may wish to keep any notes in a separate file or notebook. Try to absorb and memorise all the important topics covered. Step 4: Start reading the Chapter again from its start, this time paying particular attention to – and if necessary studying more thoroughly – those parts on which you earlier wrote notes for further study. It is best that you do not pass on to other parts or topics until you are certain you fully understand and remember those parts you earlier noted as requiring your special attention. Try to fix everything taught firmly in your mind. 2 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Step 5: There are self-assessment review questions at the end of the Chapter, and you are strongly advised to try to answer or think about them as best you can – but do not send your answers to the College. If these questions/exercises highlight any areas that you feel you need to revise or re-read in the Chapter, then go ahead and do that before moving on to Step 6. Step 6: Once you have completed steps 1 to 5 above, move on to the next Chapter and repeat steps 1 to 5 for each subsequent Chapter. 3 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk LOGISTICS, SUPPLY CHAIN & TRANSPORT MANAGEMENT PROGRAM MODULE ONE – BUSINESS LOGISTICS/SUPPLY CHAIN – A VITAL SUBJECT (based on Chapter 1 of ‘Logistics, Supply Chain and Transport Management’ by Ronald H Ballou) Contents Introduction Business Logistics Defined The Supply Chain The Activity Mix Importance of Logistics/Supply Chain (SC) Costs Are Significant Logistics Customer Service Expectations Are Increasing Supply and Distribution Lines Are Lengthening with Greater Complexity Logistics/SC Is Important to Strategy Logistics/SC Adds Significant Customer Value Customers Increasingly Want Quick, Customized Response Logistics/SC in Non-Manufacturing Areas Service Industry Military Environment Business Logistics/SC in the Firm Objectives of Business Logistics/SC Questions and Problems Introduction As far back as history records, the goods that people wanted were not always produced where they wanted to consume them, or these goods were not accessible when people wanted to consume them. Food and other commodities were widely dispersed and were only available in abundance at certain times of the year. Early peoples had the choice of consuming goods at their immediate location or moving the goods to a preferred site and storing them for later use. However, because no well developed transportation and storage systems yet existed, the movement of goods was limited to what an individual could personally move, and storage of perishable commodities was possible for only a short time. This limited movement-storage system generally constrained people to live close to the sources of production and to consume a rather narrow range of goods. Even today, in some areas of the world consumption and production take place only within a very limited geographic region. Striking examples can still be observed in the developing nations of Asia, South America, Australia, and Africa, where some of the population live in small, self-sufficient villages, and most of the goods needed by the residents are produced or acquired in the immediate vicinity. Few goods are imported from other areas. Therefore, production efficiency and the economic standard of living are generally low. In this type of economy, a well-developed and inexpensive logistics system would encourage an exchange of goods with other producing areas of the country, or even the world. 4 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk As logistics systems improved, consumption and production began to separate geographically. Regions would specialize in those commodities that could be produced most efficiently. Excess production could be shipped economically to other producing (or consuming) areas, and needed goods not produced locally were imported. This exchange process follows the principle of comparative advantage. This same principle, when applied to world markets, helps to explain the high level of international trade that takes place today. Efficient logistics systems allow world businesses to take advantage of the fact that lands, and the people who occupy them, are not equally productive. Logistics is the very essence of trade. It contributes to a higher economic standard of living for us all. To the individual firm operating in a high-level economy, good management of logistics activities is vital. Markets are often national or international in scope, whereas production may be concentrated at relatively few points. Logistics activities provide the bridge between production and market locations that are separated by time and distance. Effective management of these activities is the major concern of this Program. Business Logistic Defined Business logistics is a relatively new field of integrated management study in comparison with the traditional fields of finance, marketing, and production. As previously noted, logistics activities have been carried out by individuals for many years. Businesses also have continually engaged in movestore (transportation-inventory) activities. The newness of the field results from the concept of coordinated management of the related activities, rather than the historical practice of managing them separately, and the concept that logistics adds value to products or services that are essential to customer satisfaction and sales. Although co-ordinated logistics management has not been generally practiced until recently, the idea of co-ordinated management can be traced back to at least 1844. In the writings of Jules Dupuit, a French engineer, the idea of trading one cost for another (transportation costs for inventory costs) was evident in the selection between road and water transport: â€Å"The fact is that carriage by road being quicker, more reliable and less subject to loss or damage, it possesses advantage to which businessmen often attach a considerable value. However, it may well be that a saving induces the merchant to use a canal; he can buy warehouses and increase his floating capital in order to have a sufficient supply of goods on hand to protect himself against slowness and irregularity of the canal, and if all told the saving in transport gives him a cost advantage, he will decide in favour of the new route. † The first textbook to suggest the benefits of co-ordinated logistics management appeared around 1961, in part explaining why a generally accepted definition of business logistics is still emerging. Therefore, it is worthwhile to explore several definitions for the scope and content of the subject. A dictionary definition of the term logistics is: â€Å"The branch of military science having to do with procuring, maintaining, and transporting material, personnel, and facilities. † This definition puts logistics into a military context. To the extent that business objectives and activities differ from those of the military, this definition does not capture the essence of business logistics management. A better representation of the field may be reflected in the definition promulgated by the Council of Logistics Management (CLM), a professional organization of logistics 5 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk managers, educators, and practitioners formed in 1962 for the purposes of continuing education and fostering the interchange of ideas. Its definition: â€Å"Logistics is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements. † This is an excellent definition, conveying the idea that product flows are to be managed from the point where they exist as raw materials to the point where they are finally discarded. Logistics is also concerned with the flow of services as well as physical goods, an area of growing opportunity for improvement. It also suggests that logistics is a process, meaning that it includes all the activities that have an impact on making goods and services available to customers when and where they wish to acquire them. However, the definition implies that logistics is part of the supply chain process, not the entire process. So, what is the supply chain process or, more popularly, supply chain management? Supply chain management (SCM) is a term that has emerged in recent years that captures the essence of integrated logistics and even goes beyond it. Supply chain management emphasizes the logistics interactions that take place among the functions of marketing, logistics, and production within a firm and those interactions that take place between the legally separate firms within the product-flow channel. Opportunities for cost or customer service improvement are achieved through co-ordination and collaboration among the channel members where some essential supply chain activities may not be under the direct control of the logistician. Although early definitions such as physical distribution, materials management, industrial logistics and channel management – all terms used to describe logistics – have promoted this broad scope for logistics, there was little attempt to implement logistics beyond a company’s own enterprise boundaries, or even beyond its own internal logistics function. Now, retail firms are showing success in sharing information with suppliers, who in turn agree to maintain and manage inventories on retailers’ shelves. Channel inventories and product stockouts are lower. Manufacturing firms operating under just-in-time production scheduling build relationships with suppliers for the benefit of both companies by reducing inventories. Definitions of the supply chain and supply chain management reflecting this broader scope are: â€Å"The supply chain (SC) encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction), through to the end user, as well as the associated information flows. Materials and information flow both up and down the supply chain. † â€Å"Supply chain management (SCM) is the integration of these activities, through improved supply chain relationships, to achieve a sustainable competitive advantage. † After careful study of the various definitions being offered, Mentzer and other writers propose the broad and rather general definition as follows: â€Å"Supply chain management is defined as the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. † 6 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. The supply chain management model in Figure 1-1 viewed as a pipeline shows the scope of this definition. It is important to note that supply chain management is about the co-ordination of product flows across functions and across companies to achieve competitive advantage and profitability for the individual companies in the supply chain and the supply chain members collectively. It is difficult, in a practical way, to separate business logistics management from supply chain management. In so many respects, they promote the same mission: â€Å"To get the right goods or services to the right place, at the right time, and in the desired condition, while making the greatest contribution to the firm. † Some claim that supply chain management is just another name for integrated business logistics management (IBLM) and that the broad scope of supply chain management has been promoted over the years. Conversely, others say that logistics is a subset of SCM, where SCM considers additional issues beyond those of product flow. For example, SCM may be concerned with product pricing and manufacturing quality. Although SCM promotes viewing the supply channel with the broadest scope, the reality is that firms do not practise this ideal. Fawcett and Magan found that companies that do practise supply chain integration limit their scope to one tier upstream and one tier downstream. The focus seems to be concerned with creating seamless processes within their own companies and applying new information technologies to improve the quality of information and speed of its exchange among channel members. The boundary between the logistics and supply chain management terms is fuzzy. Even then, logistics activities are repeated once again as used products are recycled upstream in the logistics channel. A single firm generally is not able to control its entire product flow channel from raw material source to points of the final consumption, although this is an emerging opportunity. For practical purposes, the business logistics for the individual firm has a narrower scope. Usually, the maximum managerial control that can be expected is over the immediate physical supply and physical distribution channels, as shown in Figure 1-2. The physical supply channel refers to the time and space gap between a firm’s immediate material sources and its processing points. Similarly, the physical distribution channel refers to the time and space gap between the firm’s processing points and its customers. Due to the similarities in the activities between the two channels, physical supply (more commonly referred to as materials management) 8 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk and physical distribution comprise those activities that are integrated into business logistics. Business logistics management is now popularly referred to as supply chain management. Others have used terms such as value nets, value stream, and lean logistics to describe a similar scope and purpose. The evolution of the management of product flows toward SCM is captured in Figure 1-3. Although it is easy to think of logistics as managing the flow of products from the points of raw material acquisition to end customers, for many firms there is a reverse logistics channel that must be managed as well. The life of a product, from a logistics viewpoint, does not end with delivery to the customer. Products become obsolete, damaged, or nonfunctioning and are returned to their source points for repair or disposition. Packaging materials may be returned to the shipper due to environmental regulations or because it makes good economic sense to reuse them. The reverse logistics channel may utilize all or a portion of the forward logistics channel or it may require a separate design. The supply chain terminates with the final disposition of a product. The reverse channel must be considered to be within the scope of logistics planning and control. The Activity Mix The activities to be managed that make up business logistics (supply chain process) vary from firm to firm, depending on a firm’s particular organizational structure, management’s honest differences of opinion about what constitutes the supply chain for its business, and the importance of individual activities to its operations. Follow along the supply chain as shown in Figure 1-2 and note the important activities that take place. Again, according to the CLM: 9 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk â€Å"The components of a typical logistics system are: customer service, demand forecasting, distribution communications, inventory control, material handling, order processing, parts and service support, plant and warehouse site selection (location analysis), purchasing, packaging, return goods handling, salvage and scrap disposal, traffic and transportation, and warehousing and storage. † Figure 1-4 organizes these components, or activities, according to where they are most likely to take place in the supply channel. The list is further divided into key and support activities, along with some of the decisions associated with each activity. Customer service standards co-operate with marketing to: a. Determine customer needs and wants for logistics customer service b. Determine customer response to service c. Set customer service levels 2. Transportation a. Mode and transport service selection b. Freight consolidation c. Carrier routing d. Vehicle scheduling e. Equipment selection f. Claims processing g. Rate auditing 3. Inventory management a. Raw materials and finished goods stocking policies b. Short-term sales forecasting c. Product mix at stocking points 10 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk d. Number, size, and location of stocking points e. Just-in-time, push, and pull strategies 4. Information flows and order processing a. Sales order-inventory interface procedures b. Order information transmittal methods c. Ordering rules Support Activities 1. Warehousing a. Space determination b. Stock layout and dock design c. Warehouse configuration d. Stock placement 2. Materials handling a. Equipment selection b. Equipment replacement policies c. Order-picking procedures d. Stock storage and retrieval 3. Purchasing a. Supply source selection b. Purchase timing c. Purchase quantities 4. Protective packaging designed for: a. Handling b. Storage c. Protection from loss and damage 5. Co-operate with production/operations to: a. Specify aggregate quantities b. Sequence and time production output c. Schedule supplies for production/operations 6. Information maintenance a. Information collection, storage, and manipulation b. Data analysis Control procedures Key and support activities are separated because certain activities will generally take place in every logistics channel, whereas others will take place, depending on the circumstances, within a particular firm. The key activities are on the â€Å"critical† loop within a firm’s immediate physical distribution channel, as shown in Figure 1 to 5. They contribute most to the total cost of logistics or they are essential to the effective co-ordination and completion of the logistics task. 11 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Customer service standards set the level of output and degree of readiness to which the logistics system must respond. Logistics costs increase in proportion to the level of customer service provided, such that setting the standards for service also affects the logistics costs to support that level of service. Setting very high service requirements can force logistics costs to exceedingly high levels. Transportation and inventories maintenance are the primary cost-absorbing logistics activities. Experience has shown that each will represent one-half to two-thirds of total logistics costs. Transportation adds place value to products and services, whereas inventories maintenance adds time value. Transportation is essential because no modern firm can operate without providing for the movement of its raw materials or its finished products. This importance is underscored by the financial strains placed on many firms by such disasters as a national railroad strike or independent truckers’ refusal to move goods because of rate disputes. In these circumstances, markets cannot be served, and products back up in the logistics pipeline to deteriorate or become obsolete. Inventories are also essential to logistics management because it is usually not possible or practical to provide instant production or ensure delivery times to customers. They serve as buffers between supply and demand so that needed product availability may be maintained for customers while providing flexibility for production and logistics in seeking efficient methods for manufacture and distribution of the product. Order processing is the final key activity. Its costs usually are minor compared to transportation or inventory maintenance costs. Nevertheless, order processing is an important element in the total time that it takes for a customer to receive goods or services. It is the activity triggering product movement and service delivery. Although support activities may be as critical as the key activities in any particular circumstance, they are considered here as contributing to the logistics mission. In addition, one or more of the support activities may not be a part of the logistics activity mix for every firm. For example, products such as finished automobiles or commodities such as coal, iron ore, or gravel not needing the weather and security protection of warehousing will not require the warehousing activity, even though inventories are maintained. However, warehousing and materials handling are typically conducted wherever products are temporarily halted in their movement to the marketplace. 12 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk Protective packaging is a support activity of transportation and inventory maintenance as well as of warehousing and materials handling because it contributes to the efficiency with which these other activities are carried out. Purchasing and product scheduling often may be considered more a concern of production than of logistics. However, they also affect the overall logistics effort, and specifically they affect the efficiency of transportation and inventory management. Finally, information maintenance supports all other logistics activities in that it provides the needed information for planning and control. The extended supply chain refers to those members of the supply channel beyond the firm’s immediate suppliers or customers. They may be suppliers to the immediate suppliers or customers of the immediate customers and so on until raw material source points or end customers are reached. It is important to plan and control the previously noted activities and information flows if they affect the logistics customer service that can be provided and the costs of supplying this service. Management of the extended supply chain has the potential of improving logistics performance beyond that of just managing the activities within the immediate supply chain. Importance of Logistics/Supply Chain Logistics is about creating value – value for customers and suppliers of the firm, and value for the firm’s stakeholders. Value in logistics is primarily expressed in terms of time and place. Products and services have no value unless they are in the possession of the customers when (time) and where (place) they wish to consume them. For example, concessions at a sports event have no value to consumers if they are not available at the time and place that the event is occurring, or if inadequate inventories don’t meet the demands of the sports fans. Good logistics management views each activity in the supply chain as contributing to the process of adding value. If little value can be added, it is questionable whether the activity should exist. However, value is added when customers are willing to pay more for a product or service than the cost to place it in their hands. To many firms throughout the world, logistics has become an increasingly important value-adding process for a number of reasons. Costs Are Significant Over the years, several studies have been conducted to determine the costs of logistics for the whole economy and for the individual firm. There are widely varying estimates of the cost levels. According to the International Monetary Fund (IMF), logistics costs average about 12 percent of the 13 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk world’s gross domestic product. Robert Delaney, who has tracked logistics costs for more than two decades, estimates that logistics costs for the U. S. economy are 9. 9 percent of the U. S. gross domestic product (GDP), or $921 billion. For the firm, logistics costs have ranged from 4 percent to over 30 percent of sales. The results from a cost survey of individual firms are shown in Table 1-3. Although the results show physical distribution costs at about 8 percent of sales, this survey does not include physical supply costs. Probably another one-third may be added to this total to represent average logistics costs for the firm at about 11 percent of sales. Over the last decade, physical distribution costs have ranged between 7 percent and 9 percent of sales. There may be a trend of increasing costs for individual firms, although Wilson and Delaney show over the same period that logistics costs as a percent of U. S. GDP have declined by about 10 percent. Logistics costs, substantial for most firms, rank second only to the cost of goods sold (purchase costs) that are about 50 percent to 60 percent of sales for the average manufacturing firm. Value is added by minimizing these costs and by passing the benefits on to customers and to the firm’s shareholders. Logistics Customer Service Expectations Are Increasing The Internet, just-in-time operating procedures, and continuous replenishment of inventories have all contributed to customers expecting rapid processing of their requests, quick delivery, and a high degree of product availability. According to the Davis Survey of hundreds of companies over the last decade, world-class competitors have average order cycle times (the time between when an order is placed and when it is received) of seven to eight days and line item fill rates of 90 percent to 94 percent. LogFac summarizes world-class logistics performance for domestic companies as: Error rates of less than one per 1,000 orders shipped Logistics costs of well under 5 percent of sales Finished goods inventory turnover of 20 or more times per year Total order cycle time of five working days Transportation cost of one percent of sales revenue or less, if products sold are over $5 per 500 gms As might be expected, the average company performs below these cost and customer service benchmarks, when compared with the statistics in Tables 1-3 and 1-4. Supply and Distribution Lines Are Lengthening with Greater Complexity The trend is toward an integrated world economy. Firms are seeking, or have developed, global strategies by designing their products for a world market and producing them wherever the low-cost 14 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk raw materials, components, and labor can be found (e. g. , Ford’s Focus automobile), or they simply produce locally and sell internationally. In either case, supply and distribution lines are stretched, as compared with the producer who wishes to manufacture and sell only locally. Not only has the trend occurred naturally by firms seeking to cut costs or expand markets, but it is also being encouraged by political arrangements that promote trade. Examples of the latter are the European Union, the North America Free Trade Agreement (NAFTA) between Canada, the United States, and Mexico, and the economic trade agreement among several countries of South America (MERCOSUR). Globalization and internationalization of industries everywhere will depend heavily on logistics performance and costs, as companies take more of a world view of their operations. As this happens, logistics takes on increased importance within the firm since its costs, especially transportation, become a larger part of the total cost structure. For example, if a firm seeks foreign suppliers for the raw materials that make up its final product or foreign locations to build its product, the motivation is to increase profit. Material and labor costs may be reduced, but logistics costs are likely to increase due to increased transportation and inventory costs. The â€Å"tradeoff†, as shown in Figure 1-6, may lead to higher profit by reducing materials, labour, and overhead costs at the expense of logistics costs and tariffs. â€Å"Outsourcing† adds value, but it requires careful management of logistics costs and product-flow times in the supply channel. Logistics/SC Is Important To Strategy Firms spend a great deal of time finding ways to differentiate their product offerings from those of their competitors. When management recognizes that logistics/SC affects a significant portion of a firm’s costs and that the result of decisions made about the supply chain processes yields different levels of customer service, it is in a position to use this effectively to penetrate new markets, to increase market share, and to increase profits. When a firm incurs the cost of moving the product toward the customer or making an inventory available in a timely manner, for the customer â€Å"value† has been created that was not there previously. It is value as surely as that created through the production of a quality product or through a low price. It is generally recognized that business creates four types of value in products or services. These are: form, time, place, and possession. Logistics creates two out of these four values. Manufacturing creates form value as inputs are converted to outputs, that is raw materials are transformed into finished goods. Logistics controls the time and place values in products, mainly through transportation, information flows, and inventories. Possession value is often considered the responsibility of marketing, engineering, and finance, where the value is created by helping customers acquire the product through such mechanisms as advertising (information), technical support, and terms of sale (pricing and credit availability). To the extent that SCM includes production, three out of the four values may be the responsibility of the logistics/supply chain manager. Customers Increasingly Want Quick, Customized Response Fast food retailers, automatic teller machines, overnight package delivery, and electronic mail on the Internet have led us as consumers to expect that products and services can be made available in increasingly shorter times. In addition, improved information systems and flexible manufacturing processes have led the marketplace toward mass customization. Rather than consumers having to accept the â€Å"one size fits all† philosophy in their purchases, suppliers are increasingly offering products that meet individual customer needs. Companies too have been applying the concept of quick response to their internal operations in order to meet the service requirements of their own marketing efforts. The quick response philosophy has been used to create a marketing advantage. Saks Fifth Avenue applied it, even though big profits are made through big margins and not on cost reductions that might be achieved from good logistics management. Supply chain costs may even rise, although the advantage is to more than cover these costs through increased profits. Logistics/SC in Non-manufacturing Areas It is perhaps easiest to think of logistics/SC in terms of moving and storing a physical product in a manufacturing setting. This is too narrow a view and can lead to many missed business opportunities. The logistics/SC principles and concepts learned over the years can be applied to such areas as service industries, the military, and even environment management. Service Industry The service sector of industrialized countries is large and growing. In the United States, over 70 percent of all jobs are in what the federal government classifies as the service sector. The size of this sector alone forces us to ask if logistics concepts are not equally applicable here as they are to the manufacturing sector. If they are, there is a tremendous untapped opportunity yet to be fulfilled. Many companies designated as service firms in fact produce a product. Examples include: McDonald’s Corporation (fast foods); Dow Jones & Co. , Inc. (newspaper publishing); and Sears, Roebuck and Co. (merchandise retailing). These companies carry out all the typical supply chain activities of any manufacturing firm. However, for service companies such as Bank One (retail banking), Marriott Corporation (lodging) and Consolidated Edison (electric power), supply chain activities, 16 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: Britain. International Headquarters: College House, Leoville, Jersey JE3 2DB, Britain Telefax: +44 (0)1534 485485 Email: info@cambridgetraining. com Website: www. cambridgecollege. co. uk especially those associated with physical distribution, are not as obvious. Even though many service-oriented companies may be distributing an intangible, nonphysical product, they do engage in many physical distribution activities and decisions. A hospital may want to extend emergency medical care throughout the community and must make decisions as to the locations of the centers. United Parcel Service and Federal Express must locate terminals and route pickup and delivery trucks. The East Ohio Gas Company inventories natural gas in underground wells during the off-season in the region where demand will occur. Bank One must locate and have cash inventory on hand for its ATMs. The Federal Reserve Bank must select the methods of transportation to move cancelled cheques among member banks. The Catholic Church must decide the number, location, and size of the churches needed to meet shifts in size and location of congregations, as well as to plan the inventory of its pastoral staff. Xerox’s repair service for copying equipment is also a good example of the logistics decisions encountered in a service operation. The techniques, concepts, and methods discussed throughout this Program should be as applicable to the service sector as they are to the manufacturing sector. The key, according to Theodore Levitt, may be in transforming an intangible service into a tangible product. Problems will remain in carefully identifying the costs associated with the distribution of an intangible product. Perhaps because of this, few service firms or organizations have a physical distribution manager on their staff, although they frequently do have a materials manager to handle supply matters. However, managing logistics in service industries does represent a new direction for the future development of logistics practice. Military Before businesses showed much interest in co-ordinating supply chain processes, the military was well organized to carry out logistics activities. More than a decade before business logistics’ developmental period, the military carried out what was called the most complex, best-planned logistics operation of that time-the invasion of Europe during World War II. Although the problems of the military, with its extremely high customer service requirements, were not identical with those of business, the similarities were great enough to provide a valuable experience base during the developmental years of logistics. For example, the military alone maintained inventories valued at about one-third of those held by all U. s. manufacturers. In addition to the management experience that such large-scale operations provide, the military sponsored, and continues to sponsor, research in the logistics area through such organizations as the RAND Corporation and the Office of Naval Research. With this background, the field of business logistics began to grow. Even the term logistics seems to have had its origins in the military. A recent example of military logistics on a large scale was the conflict between the United States and Iraq over Iraq’s invasion of the small country of Kuwait. This invasion has been described as the largest military logistics operation in history. The logistics support in that war is yet another illustration of what worldclass companies have always known: Good logistics can be a source of competitive advantage. Lt General William Pagonis, in charge of logistics support for Desert Storm, observed: â€Å"When the Middle East started heating up, it seemed like a good time to pull out some history books on desert warfare in this region †¦. But there was nothing on logistics. Logistics is not a best seller. In a couple of his diaries, Rommel talked about logistics. He thought the Germans lost the battle not because they didn’t have great soldiers or equipment – in fact, the German tanks outfought ours almost throughout World War II – but because the British had better logistics. † 17 LSCTMMOD1 Send for a FREE copy of our Prospectus book by airmail, telephone, fax or email, or via our website: The first wave of 200,000 troops and their equipment was deployed in a month and a half, whereas troop deployment took nine months in the Vietnam conflict. In addition, the application of many good logistics concepts was evident. Take customer service, for example: â€Å"We believed that if we took care of our troops, the objectives would be accomplished no matter whatever else happened. The soldiers are our customers. It is no different than a determined, single focus on customers that many successful businesses have. Now, you take care of your soldiers not only by providing them cold sodas, and burgers, and good food: you make sure they have the ammunition on the front line, so that when they go fight the war they know they have what they need. † This meant that when 120 mm guns rather than 105 mm guns were desired on tanks, they were changed. When brown vehicles were preferred over the traditional camouflage green, they were repainted at the rate of 7,000 per month. Environment Population growth and resultant economic development have heightened our awareness of environmental issues. Whether it is recycling, packaging materials, transporting hazardous materials or refurbishing products for resale, logisticians are involved in a major way. After all, the United States alone produces more than 160 million tons of waste each year, enough for a convoy of 10-ton garbage trucks reaching halfway to the moon. In many cases, planning for logistics in an environmental setting is no different from that in manufacturing or service sectors. However, in a few cases additional complications arise, such as governmental regulations that make the logistics for a product more costly by extending the distribution channel. Business Logistics in the Firm It has been the tradition in many firms to organize around marketing and production functions. Typically, marketing means selling something and production means making something. Although few business people would agree that their organization is so simple, the fact remains that many businesses emphasize these functions while treating other activities, such as traffic, purchasing, accounting, and engineering, as support areas. Such an attitude is justified to a degree, because if a firm’s products cannot be produced and sold, little else matters. However, such a pattern is dangerously simple for many firms to follow in that it fails to recognize the importance of the activities that must take place between points and times of production or purchase and the points and times of demand. These are the logistics activities, and they affect the efficiency and effectiveness of both marketing and production. Scholars and practitioners of both marketing and production have not neglected the importance of logistics. In fact, each area considers logistics within its scope of action. For example, the following definition of marketing management includes physical distribution: â€Å"Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges with target groups that satisfy individual and organizational objectives. † Marketing’s concern is to place its products or services in convenient distribution channels to facilitate the exchange process. The concept of production/ operations management often includes logistics activities. Now, viewing product flow activities as a process to be coordinated, product flow aspects within marketing, production, and logistics are collectively managed to achieve customer service objectives. The difference in operating objectives (maximize revenue versus minimize cost) for marketing and production/operations may lead to a fragmentation of interest in, and responsibility for, logistics activities, as well as a lack of co-ordination among logistics activities as a whole. This, in turn, may lead to lower customer service levels or higher total logistics costs than are necessary. Business logistics represents a regrouping, either by formal organizational structure or conceptually in the minds of management, of the move-store activities that historically may have been partially under the control of marketing and production/ operations. If logistics activities are looked upon as a separate area of managerial action, the relationship of logistics activities to those of marketing and production/ operations would be as is shown in Figure 1-7. Marketing would be primarily responsible for market research, promotion, sales-force management, and the product mix, which create possession value in the product. Production/ operations would be concerned with the creation of the product or service, which creates form value in the product. Key responsibilities would be quality control, production planning and scheduling, job design, capacity planning, maintenance, and work measurement and standards. Logistics would be concerned with those activities (previously defined) that give a product or service time and place value. This separation of the activities of the firm into three groupings rather than two is not always necessary or advisable to achieve the coordination of logistics activities that is sought. Marketing and production/operations, when broadly conceived and co-ordinated, can do an effective job of managing logistics activities without creating an additional organizational entity. Even if a separate functional area is created for logistics within the firm so as to achieve effective control of the firm’s immediate logistics activities, logisticians will need to view their responsibility as one of coordinating the entire supply chain process rather than being just a local logistics activity administrator. To do otherwise may miss substantial opportunities for cost reduction and logistics customer service improvement. The interface is created by the arbitrary separation of a firm’s activities into a limited number of functional areas. Managing the interface activities by one function alone can lead to sub-optimal performance for the firm by subordinating broader company goals to individual functional goals-a potential danger resulting from the departmental form of organizational structure so common in companies today. To achieve interfunctional coordination, some measurement system and incentives for cooperation among the functions involved need to be established. This is equally true of the inter-organizational co-ordination required to manage product flows across company boundaries. It is important to note, however, that establishing a third functional group is not without its disadvantages. Two functional interfaces now exist where only one between marketing and production/ operations previously existed. Some of the most difficult administrative problems arise from the interfunctional conflicts that occur when one is attempting to manage interface activities. Some of this potential conflict may be dissipated if a new organizational arrangement is created whereby production/ operations and logistics are merged into one group called supply chain. Just as managers are beginning to understand the benefits of interfunctional logistics management, inter-organizational management is being encouraged. Supply chain management proponents who view the area more broadly than some logisticians have been strongly promoting the need for collaboration among supply channel members that are outside the immediate control of a company’s  logistician, that is, members who are legally separate companies. Collaboration among the channel members that are linked through buyer-seller relationships is essential to achieving cost-service benefits unable to be realized by managers with strictly an internal view of their responsibilities. Supply chain managers consider themselves to have responsibility for the entire supply channel of the scope as illustrated in Figure 1-8. Managing in this broader environment is the new challenge for the contemporary logistician. Objectives of Business Logistics/SC Within the broader objectives of the firm, the business logistician seeks to achieve supply channel process goals that will move the firm toward its overall objectives. Specifically, the desire is to develop a logistics activity mix that will result in the highest possible return on investment over time. There are two dimensions to this goal: (1) the impact of the logistics system design on the revenue contribution, and (2) the operating cost and capital requirements of the design. Ideally, the logistician should know how much additional revenue would be generated through incremental improvements.